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NASIG 29th Annual Conference
Taking Stock and Taming New Frontiers
May 1-4, 2014
Ft. Worth, Texas

Established in 1985, the North American Serials Interest Group, Inc. (NASIG) is an independent organization that promotes communication, information, and continuing education about serials and the broader issues of scholarly communication. NASIG welcomes anyone interested in the serials information chain. Inspired by the United Kingdom Serials Group (UKSG), NASIG held its first conference at Bryn Mawr College in June 1986. The annual conference, usually held in late May or June, offers a premier opportunity to meet others representing the diverse interests of the serials community and to hear speakers who are on the cutting edge of scholarly communication.
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Saturday, May 3 • 2:30pm - 3:30pm
Personalizing the Library Service to Improve Scholarly Communication

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The library setting has undergone a groundbreaking shift in the way that end-users obtain scholarly information. When it comes to discovering content, librarians have found themselves in an environment where their end-users favor convenience over quality. However, end-users are not always satisfied with the results which stem from free search engines that overlook optimal resources. How can librarians add a personal touch to their library services to improve scholarly information so that quality research is not compromised?

Taylor & Francis recently commissioned follow-up work to our White Paper (presented at the 2013 NASIG Conference in Buffalo, New York) specifically examining how to meet user needs and expectations in the library. Our findings revealed that 65% of survey respondents take a reactive approach to conducting user-research in the library to understand their end-users' resource needs relying on professors or university faculty to approach library staff with requests. A respondent from a recent survey conducted by Taylor & Francis states, "There is a need to promote all of the library services; some users do not know even the most basic services they can use at our library." How can we bridge this gap that exists between the library and the end-user to improve scholarly communication?

Elyse Profera and Renée N. Jefferson, Ph.D, will present best practices around personalizing the overall library experience. Primary research will draw from Taylor & Francis' marketing trends, a case study designed to evaluate marketing strategies used by an academic library, semi-structured interviews, and e-surveys used to conduct formative and summative assessments. The presentation will additionally cover strategies on how publishers can partner with libraries to facilitate scholarly communication amongst end-users.

Speakers
RN

Renée N. Jefferson, Ph.D.

Associate Professor, School of Education, The Citadel: The Military College of South Carolina
avatar for Elyse Profera Waller

Elyse Profera Waller

Regional Sales Manager, Central U.S., Taylor & Francis Group
Elyse Profera Waller is the Regional Sales Manager for the Central United States for Taylor & Francis Group's e-Journals division. Elyse joined Taylor & Francis Group in July, 2012 as Associate Library Marketing Manager and migrated to the Americas e-Journals Sales team in October, 2014. Elyse has 10+ years of professional experience across marketing, customer relations, and sales within the scholarly information and software industries.


Saturday May 3, 2014 2:30pm - 3:30pm
Citizens C

Attendees (14)